When Home Meets Humour: Seddon Homes x Richard Franks
Posted on February 2nd, 2026The Collaboration That’s Making People Smile
There’s something uniquely powerful about blending craftsmanship with character – and that’s exactly what happens when one of the UK’s most respected homebuilders teams up with one of its most engaging creative voices. Seddon Homes, known for building quality new homes across the North West and beyond, recently teamed up with comedian and digital creator Richard Franks in a fresh, entertaining piece of video content that brings humour into the world of homeownership. In the video, Richard’s signature observational character “Mum” captures perfectly everyday family life – when that family outgrows its current living arrangements and finding the solution with a new Seddon Home.
While partnerships between brands and comedians aren’t new, this collaboration stands out because it doesn’t just sell homes – it celebrates what makes a house truly feel like one: the laughs, the chaos, the everyday memories. Richard’s comedy connects especially well with modern homeowners, many of whom recognise themselves in his observational sketches about family life, domestic chaos, and the quirks of “making a place your own.” Suzanne Hallworth, Sales and Marketing Director at Seddon Homes, said “Personally, I have been a huge fan of Richard for some time and loved working with him on this campaign. It was a huge success with lots of engagement!”
Why This Partnership Works So Well?
Here’s what makes Seddon Homes × Richard Franks collaboration more than just another brand advert:
• Authenticity meets approachability: Richard’s relatable humour makes the idea of finding a home feel personal, friendly, and fun, rather than purely transactional. As a creator known for making everyday moments hilarious – especially around parenting and everyday life – he brings warmth and personality to a topic that affects us all.
• Human stories, not hard sells: The video doesn’t just show bricks and mortar – it shows interaction, real emotion and, of course, humour – the kind that makes people share the moment with others. This translates to an emotional connection with audiences, aligning with Seddon Homes’ values of quality and community living.
• Audience reach + brand resonance: Richard Franks has a large and engaged following across social platforms, especially among people navigating the messy, magical realities of family life. His comedic voice gives Seddon Homes an opportunity to speak to everyday people in a tone that feels familiar and enjoyable.
At the Heart: Homes That Mean More
Seddon Homes has built its reputation over generations – focusing on design, quality, and customer care for people at every stage of life. That longstanding commitment to better living is something Richard’s content subtly celebrates: the idea that home isn’t
just where you live – it’s where life happens. This collaboration is a cultural wink to the truth most of us share: that home is full of laughter, unexpected moments, and stories worth telling – whether they’re told through brick and beam or punchline and smile.
The campaign had lots of engagement with Richard’s followers too; some saying “This is the best promo I have seen in a long long time”, “Your ads are the best” and “Best ad in yonks”!
Missed it? Check out the Reel here.
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